School is back in session, and it never looked so good. Max Institute’s School of Sephora dubbed itself the “ultimate beauty school”. Hosted at Sydney’s Carriageworks, the one-day Spring event brought together more than 20 of the world’s best beauty brands, with over 50 of the country’s most influential beauty experts.
Complete with a “timetable” resembling class periods (like way back in high school) — Australia’s top make-up artists gave scheduled masterclasses on the latest beauty looks and trends.
Students could sit in on these, between putting theory to practice and trying out their favourite products from Clinique, Fenty, Dyson, and Dior Backstage — plus a plethora of newer-on-the-scene ones like: Iconic London, Dr. Jart+ skincare, and colourful Natasha Denona palettes.
YouTube and Instagram stars took part in live Q&As on the main stage, including self-love advocates Jayme Jo Massoud and Rowi Singh.
Lines were long and demand was great, but guests could experience top-of-the-class beauty pop-ups, including makeovers, facials, blow-dry booths, skincare consultations, food and drink options, product freebies, prizes, and much more.
The all-ages event allowed Global Sephora brands to present their latest releases, and for the price of their ticket — every guest walked away with an exclusive gift bag to take home, filled with samples and products valued at over $250, plus a special discount code to “make up” for other purchases.
Max Institute’s School of Sephora is set to be a yearly event. For more information, visit the Max Institute Website.
– Jill
Jill is a Sydney-based journalist who will try most things once, twice, or even thrice. Follow her on Instagram.
