When you are planning an event, one of your biggest areas of responsibility is to ensure that it is properly marketed and managed. While there are so many different forms of online communication out there these days, SMS communication can still play a central role in all of this. Here are just a few of the ways.
The first and most obvious reason that you may need fast SMS services is so that you can actually get word of your event out there to the general public. SMS messages have a high open-rate, which means that a lot of people are going to see the details of your event when you send out this information. You can also send links directly through the messages, such as those leading to event booking pages, which can help to boost ticket sales and get people to sign up to other mailing lists.
Low Ticket Warnings
Sometimes, people have the idea that they are going to buy a ticket to an event in the back of their mind, but they end up not going through with it. Rather than letting it slip their mind entirely, low ticket warnings can be sent out via SMS, which tell people that they need to act soon, or they are in danger of missing out. This can help to boost attendance and perhaps even sell out those last few tickets which are proving a major problem to move.
If you are seriously struggling to move those last few tickets, you can use SMS marketing to send out special offers. This could either take the form of discounted tickets or additional perks when the buyers get to the event itself. Again, the high open rate of this form of messaging means that a lot of people are going to see the offer and some of them are likely to be moved into making a purchase as a result.
We live in a world in which news and information about events can change very quickly, and SMS messages are a great way of letting people know what is going on. Again, the fact that around 90% of SMS messages are read and opened within five minutes means that you have a very good chance of reaching your event attendees and there are less likely to be issues of confusion further down the line.
Finally, SMS messages can act as event reminders, ensuring that everybody who has purchased a ticket actually turns up at the event. Most people will have the date firmly in the calendar, but you are always going to have a percentage who forget. You could just craft a message that includes the key information such as date, venue, time etc.
As you can see from this list, SMS marketing can play an integral role in event management. These are just a few of the ways in which you can put it into practice.