VAMFF: Runway 7 with Grazia – Dedicated to the ‘It-Girl’

Welcome to Runway 7, presented by Grazia — the final runway for 2018’s Virgin Australia Melbourne Fashion Festival.  This one is dedicated to the ‘It-Girl’, so naturally, our audience tonight is dressed femininely and impeccably.


Super pop with a perfect-for-ladies’-night-out vibe for the Saturday night fashion event, the show opens with Asilio.  Electric blue, fuschia pink (fave!), a polka dot scarf and maybe some love heart shaped sunglasses to wow.

Elliatt brings us femininely-fresh white outfits, with a wooden basket back pack filled with angel breath blossoms.  A brimmed hat is the theme or this A/W18 season, and don’t forget that plum for a touch of richness.


Finders Keepers has me loving red frocks with a frill.  It’s all about the accessories on this runway. A mismatched scarf in your ponytail creates the perfect match. A denim playsuit or even an off-the-shoulder long sleeve dress, with some light blue… (NEED!)  A touch of yellow pop for some playfulness.

I’m loving Keepsake the Label and the emerald green pant, with floral ruffled dress for a daytime occasion.  The wrapped headpieces are elegant and fun, and I hope to see more of these in street style.

Third Form

Talulah has the burst lavenders and lilacs.  With a black neck scarf and a matching boot, for a bit of edge.  Larger headpieces like something Audrey Hepburn would wear on Breakfast at Tiffany’s.  A little bit boho, a little but luxe, with so much sophistication.  There’s are also some black lacy pieces, a piece you’ll have timeless kept in your wardrobe.

Third Form has thin straps, with your dark tone florals, hair up kind of look. A black blazer with printed pants with a winter beret.

We Are Kindred have long flowing-goddess pieces, with the finest of fabrics and prints.  Pieces for a guest attending a wedding garden under willow trees, or weekend winery luncheon.  A flower show of garments, so delicate and beautiful… (sigh!)

We Are Kindred

What a way to end a week of Runways!  VAMFF 2018, you have been a dream.  You can Shop the Runway here for all this week’s looks. Have fun pretties!

– Sheena 
Follow Sheena Reyes’s journey on Instagram: @sheenareyes.

VAMFF runs until 18 March 2018 – make sure to check out all of the upcoming events at Check out VAMFF’s Shop The Runway for all runway styles. 

View The Plus Ones’ coverage of VAMFF 2018.

Disclosure: The Plus Ones were invited guests of AMPR.
Image credit: VAMFF and Lucas Dawson Photography.