The Pocket Change launch event was the place to be for women like myself who want to keep warm on a bracing Melbourne winter eve, featuring whiskey cocktails from Whisky Co., coconut water, and cupcakes.
The pocket concept store was dreamt up by four ladies: Eleanor Toulmin, Rosie Downie, Sarah Agboola and Fiyona Alidjurnawan. They were united in their frustration with the lack of pockets and ‘functionable fashion’ for women. The Pocket Change project began as part of their masters degree in entrepreneurship at Melbourne University.
Sponsored by 20 different clothing designers, ranging from local Melburnians to Australian and international designers, it caters to all sizes from 6-20. Savers second hang vintage clothing also sponsored the event, donating 100 curated pocketed items that will also be for sale over the weekend.
Clothing prices range from $5 for pre loved silk pants to $1000 for a couture evening gown from Peggy Hartanto. All profits go to a scholarship for a female entrepreneur in 2017.
– Emmanuella
Emmanuella is voice and performance coach and singer. She loves cats, clothing with pockets, Champagne, and going to bed at 10pm.
The Pocket Change Pop-Up is open on the 28th and 29th of May at Magic Johnston (27-29 Johnston St, Collingwood). Entry is free. The first 25 customers get a free coffee from Everyday Coffee!
