It’s craft beer after all and so beer drinkers alike were crowding around the stations inquiring about ingredients, wondering how long they have been in the biz, and most importantly getting their cup ready for the pour. So what would you expect the crowd to be like … urban hipsters in plaid shirts, beards, manbuns or just buns and braids? Nope these drinkers were sporting more leather and khakis than usual for a craft beer symposium and they definitely knew the business of beer. Even chatting with a professional couple dressed in sleekly blacks, he & she took turns telling me what to smell when you enter one of these facilities and how prevalent each added ingredient is to the recipe. I personally enjoyed the chocolate variety as well as the chili mole additive.
Speaking of, you couldn’t have a North American craft beer festival without a mariachi band and ole skool Mexican cartoons streaming and I heard the pulled pork tacos were to die for…it was CINCO de MAYO after all. Even though there were no Mexican varieties on hand to sample, I did like the added touch of the music, food and visuals making up for a day dedicated to Mexico’s revolutionary battle won on May 5… go figure!
Jacob Lolarga is an event marketing manager, emcee & cultural explorer … when he’s not running around town keeping up his event socialite status, he can be found planning his next #yolo adventure.
Disclosure: The Plus Ones were invited guests of Katie Barbisan of Drink Inc Events.
Photo credit: Jessica Doutsas