Event response audiences on Facebook allow you to precisely target and provide further messaging to people that clicked 'going' or 'interested'. They are insanely powerful. Woe Be The Facebook E...
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Facebook In 2012 Facebook listed as a public company, and starting in 2014 (for mine) Facebook became serious about its advertising platform. One of Facebook’s first moves to increase revenue was ...
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Some time back Facebook created an insanely useful feature to show the overlap between your targeting audiences. It’s useful on so many levels that we can’t just even. In this post, we’ll talk t...
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Budgeting on your Facebook campaigns should be all about the data - the science. In our experience, this usually only contributes half the success. The rest is art, or, if you will - experience. ...
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Facebook detailed targeting shouldn't form the backbone of your targeting in any campaign. Detailed Targeting If you don’t have any options for targeting, for example, you may have just install...
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People that like, comment or share your messaging are your advocates. It's word of mouth advertising in the digital age, and with engagement audiences you can connect with them. The Facebook platfo...
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Video on Facebook generates awareness at the lowest cost point and enables you to build audiences based on how long they viewed your content. Video Becomes A Strategic Priority For Facebook Late...
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Website re-targeting is THE MACK DADDY of all of Facebook’s audience creation options. One audience to rule them all if you will. Facebook Pixel To be able to re-target (target people that have v...
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Collecting emails and email marketing once upon a time was the gold standard of digital marketing. Now the game has changed. [maxbutton id="1"] People built their careers around it and the success...
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Let’s talk about ‘likes’ baby. When Facebook first started as a platform getting likes was the beez-neez. It demonstrated success, conveyed influence (which was real) and enabled businesses to c...
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