Facebook detailed targeting shouldn’t form the backbone of your targeting in any campaign. 

Detailed Targeting

If you don’t have any options for targeting, for example, you may have just installed your Facebook pixel, then Facebook’s detailed targeting option may need to be your first port of call. 

If you do have audiences, you can use it to slightly refine who you target but don’t put blind faith in ‘detailed’ targeting. Why? Take a look at what Facebook thinks you are interested in and you’ll quickly see why. This is how Facebook determines who to target based on detailed targeting. I’m personally targeted on over 500 things. I never knew I was such an interesting person.

Having said that, for smaller businesses, or top of the top of the funnel advertising going out to a larger audience is ok and there are worse things you can do.

– Rukmal
Co-founder of The Plus Ones, Rukmal lives and breathes digital marketing.