Milagro SoCal Neutral Bay Sydney

Milagro Tequila presents ‘Museo of Miracles’ at SoCal Neutral Bay

The most-awarded tequila brand in the world, Milagro Tequila, has joined forces with SoCal in Neutral Bay. A gallery called the ‘Museo of Miracles’ is popping up for a slice of Mexico in the midst of Sydney.

It all ties in perfectly with Cinco de Mayo: a holiday more and more Australians are getting into. Just like the Americans who gleefully adopted this little-known celebration from a small Mexican province, Aussies have learned that any excuse to celebrate Mexican culture is a good one.

Milagro SoCal Neutral Bay Sydney

Who better to host than SoCal in Neutral Bay? After all, their name stands for ‘Southern California’, a melting pot of Hispanic-American culture. Inside the funky bar, the back room is entirely given over to the ‘Museo of Miracles’.

This exhibition features 15 photographs from Mexico City-based photographer Mark Alor Powell. It’s billed as capturing ‘the everyday wonders of Mexico City and ultimately the inspiration behind the Milagro brand, from its fantastical and surreal architecture to its expressive street art and creative people’.

Milagro SoCal Neutral Bay Sydney

To get the party started, select media and guests were invited on Tres de Mayo (no, that’s not a real thing) to enjoy Mexican food, music, and drinks. With a mariachi band going full swing, the party started the second we arrived at SoCal. And it just got better from there, when we were introduced to tequila brand Milagro.

Founded in 1997 in Mexico City, we learned that it’s best to sip, not shot, their fine tequila — and that their tequila-based cocktails pack a punch! There are two on offer — a classic Margarita and a tall chilli-based concoction that heated things up.

Milagro SoCal Neutral Bay Sydney

With tequila flights, cocktails, and a menu that includes oh-so-yum churros, you’ve simply got to head to the ‘Museo of Miracle’s and indulge in some of the Mexican culture on offer.

– Theresa
Co-founder of The Plus Ones, Theresa wants to book a return trip to Mexico City now.


‘Museo of Miracles’ runs Fri. 5 May from 12pm to Sun. 18 June at SoCal (1 Young St, Neutral Bay NSW).
For more on Milagro, visit

Disclosure: The Plus Ones were invited guests of Agent 99 PR.
Image credit: Agent 99 PR.