HEINEKEN 3’s launch was as though it was designed to re-ignite Australia’s love affair with brewskis. Our opinion – mission accomplished.
We joined Heineken at the launch of their low calorie, low carb beverage at a summer rooftop party in the antipode’s winter – the former, of course, being the embodiment of the Heineken vibe. The transformed reality of it all was brought alive by the lengths they went to showcase their ‘have it all’ motto – drinks, games, food, and fab entertainment, and not to mention the ultimate rooftop pool.
The five star tropicana was not lacking for brewskis of course, and we had the perfect setting to sip away at the new Heineken 3. Not having had a beer in a little while this was quite the introduction; the beverage (much like it’s surrounding) tasted fresh, crisp, easy, and vibrant. We described it in four words – ‘it tasted like summer.’ Be it at a summer BBQ, a catch-up with mates, or an afternoon in the summer sun – this light yet delectable may just be the perfect companion next time.
Heineken 3 is now available in stores and bars Australia-wide, and we can’t wait for our next round.
Find out more about Heineken 3 at www.heineken.com/au/3/Home
Disclosure: The Plus Ones were invited guests of Red Agency.