Category: fashion

VAMFF 2017 Melbourne Premium Runway

VAMFF 2017: Premium Runway 7 – that’s a wrap

The 2017 Virgin Australia Fashion Festival finished up with a bang on Sunday 19 March with Premium Runway 7, the festival finale. The late night runway, starting at 9pm, invited VIPs for cocktails, bubbles, and vino an hour prior to the show….

VAMFF 2017: A Victorian Silhouette with Sovereign Hill

Partnering with Melbourne Museum, Sovereign Hill presented A Victorian Silhouette. This historical catwalk showcased copies of original Victorian daywear from the 1850s–1861, as part of The 2017 Virgin Australia Melbourne Fashion Festival. Adhering to patterns and construction methods of the day, the crowd…

Twilight Beach Polo

Twilight Beach Polo on St. Kilda Beach

The Twilight Beach Polo held its first ever event on St. Kilda Beach this season, and I have no problem saying it was unmistakably my favourite event of the Summer. Unlike any other polo or horse racing event, you also…



Kate V M Sylvester is no stranger to VAMFF. Her contemporary textile work was featured as part of Fabrik in the 2016 VAMFF Arts Program. In her 2017 solo exhibition ‘Wear Me’ Kate presents a beautifully complex collection of de-threaded…

The Fashion Advocate VAMFF 2017 Melbourne

VAMFF 2017: The Fashion Advocate Runway at Luna Park

Walking through the entrance of Melbourne’s iconic Luna Park, The Fashion Advocate Runway certainly made its mark for VAMFF on Saturday night amongst roller-coasters and colourful rides.  The bar was flowing with delicious boutique cocktails, bubbles and beverages to set the scene. Meanwhile, daring and bold fashionistas covered the space with capes and dramatic headpieces that balanced the staple-monochrome types….

Tall Poppy fashion lable launch for taller women

Tall Poppy is a collection of, in the words of founder Cathy McDonald, ‘clothing for the vertically blessed’. A lovely tall lady herself, measuring in at 185cm, she noticed there was a gap in the market for well proportioned, stylish…

TWOOBSxSkwosh Summer Sessions celebrate sun and shoes

If you haven’t already heard about new Aussie brands TWOOBS or Skwosh, then sit down and listen up (or, you know, keep reading) ‘cause this is probably the best news you’ll get out of 2016. Gals’ footwear brand TWOOBS joined…

Australian Fashion Film Awards honour independent filmmakers

The Australian Fashion Film Awards were an elegant, modern Venetian Carnival-themed affair. Now in its second year, the AFFA was created to establish the profile of the fashion film industry in Australia in order to nurture and promote creatives within…