The Fashion Advocate VAMFF 2017 Melbourne

VAMFF 2017: The Fashion Advocate Runway at Luna Park

Walking through the entrance of Melbourne’s iconic Luna Park, The Fashion Advocate Runway certainly made its mark for VAMFF on Saturday night amongst roller-coasters and colourful rides. 

The bar was flowing with delicious boutique cocktails, bubbles and beverages to set the scene. Meanwhile, daring and bold fashionistas covered the space with capes and dramatic headpieces that balanced the staple-monochrome types.  The fashion was inspiring, and the runway hadn’t even begun. 
That’s the great thing about fashion events: Everyone was dressed like walking art, expressing their unique personalities. 
The Fashion Advocate VAMFF 2017 Melbourne
The runway took place under white-dome marquees, with a maze-like seated runway for the VIPs to tie in with the quirky playfulness of the scenery.  The event showcased local talent of up and comers in the fashion industry, featuring: Blushed by Teagan JacobsVincent Li, Habadakas, P’Junk by Kate Hannah, Oreco CastroFOOL, Mhoo Mhoo, Rayan Ardati, DIIDA, Tatyana Design, Lorenza the Label, and Cameron & James. 
The chosen labels were a diverse collection from heightened shapes of giant pom poms and rounded silhouettes to the very two-dimensional shirt and pant combo of geometric prints of black and whites. 
The Fashion Advocate VAMFF 2017 Melbourne
The fashion labels displayed a conventional and fashion forward eye.  From floral feminine and delicate dresses, the runway showcased black leather high-waisted skirts with striking red.
Then it was on to the next with animated and candy multi-colours, with models dispersing party confetti at each corner. Just a for a calm patch, neutrals to draw you in — then back to pouty skirts with a vintage pattern. 
Dark to bright to light to rainbows. The Fashion Advocate Runway was like a wild ride, and entertainment for us audience members that felt us bouncing from one mood to the next. 
The Fashion Advocate VAMFF 2017 Melbourne
To top it off, the event raised admirably raised awareness for Domestic Violence, donating funds to White Ribbon Australia, a movement to prevent men’s violence against women. 
Such a successful event, make sure to tune into the Fashion Advocate Magazine for all your local fashion inspos. One to tap for next year’s VAMFF.

– Sheena
Sheena Reyes is an actress, writer and filmmaker.  Follow her on Instagram on @sheenareyes.

The Virgin Australia Melbourne Fashion Festival (VAMFF) runs 1-19 March 2017 at venues throughout Melbourne. Buy tickets now. Most venues are accessible. 

Read our guide to VAMFF, and view all our VAMFF 2017 coverage.

Disclosure: The Plus Ones were invited guests of The Fashion Advocate.
Image credit: The Fashion Advocate and Peter Berzanskis Photography.