Fashion Style Counter website launch party

Ladies, it’s time to get your winter wardrobe in order and Fashion Style Counter can help! After spending a night ogling the chic tops, dresses, bodysuits and jackets at their recent launch party, and I can vouch for the new fashion website!

The new Melbourne-based e-commerce company is dedicated to delivering beautiful quality and luxury style womenswear clothing without the big price tag.


And they know how to throw a stylish party! The media invite said ‘dress to impress’, so I got dolled up in a black and white leopard print mini skirt, leather boots, and an amazingly low drop back top. I will admit, I may not be the biggest fashionista, but I do take pride in casual yet slightly edgy style and am always keen on a good bargain!

I was greeted at the door by a woman who I swore just walked off the runway. She was the epitome of glamourous – tall, beautiful and draped in a chic, confident outfit.

Fashion Style Counter event Melbourne

She handed me a winter warming whisky-and-honey cocktail with a tropical flare and welcomed me to the party. The night only got better as plates of sushi, grilled salmon, and crispy calamari were passed along (shout out to Toko in Greville Street and the decadent dishes!), while guests had the opportunity to browse racks of Fashion Style Counter’s best pieces.

Here are a few of my favourites:

– Ember
Ember is an American turned Aussie. Her love affair with Melbourne goes back four years, and she still can’t get enough of this city! Discovering new hideouts and hidden gems around Melbourne is her hobby. Marketing Strategist by day, spontaneous adventurer, brekky enthusiast, and aerial acrobat by night.

You can browse more on the Fashion Style Counter website and get FREE standard shipping for all purchases over $150 within Australia.

Disclosure: The Plus Ones were invited guests of Helen Reizer PR.
Photo credit: Helen Reizer PR and Zach Dix photography.