Mercedes-Benz Fashion Festival Sydney

To celebrate Australia’s unique fashion design culture, Sydney’s Town Hall on George Street will be transformed into a runway. 

Mercedes-Benz Fashion Festival returns to showcase a range of cutting-edge designs from the Spring-Summer collections of Alice McCall, Desert Designs, Ginger & Smart, Akira, Alex Perry, We Are Handsome, Camila, and many more. From Thursday 24th of September to Sunday 26th September, fashion friends can expect to see exclusive catwalk shows and exciting Festival Hub, launch parties, and select goodie bags.

The ultimate insider experience awaits you as you see - first-hand - the best of Australia's fashion gurus. Tailored to gorgeous perfection from the biggest labels down under, as the new element of the festival, AUSTRALIAN LUXE is a hand-picked collection of the ultimate exhibition of the season's offerings.

#MBFFSydney

As the most talked-about event of this year's festival, READY-TO-WEAR RUNWAY is the go-to destination for this fashion week's finest - the best aussie talents like Kate Sylvester, Romance Was Born, Alice McCall and more - along with a sneak peek into what is sure to be the hottest of hits next season. 

A front-row experience of RTWR is sure to be the highlight of the festival for anyone.

As the name would have you believe, RED CARPET RUNWAY is the exuberant exposition of haute couture and glamour. From Zhivago to Alex Perry, to Steven Khalil - the very best of global luxury fashion exhibit their most incredible offerings of the season, for your viewing pleasure.

"...an unforgettable evening of Australian runway couture."

OPENING NIGHT VIP Reserved seat & giftbag. Drink on arrival. Festival Hub access - includes 1 hour of complimentary beverages and canapés after the show

FRONT ROW & FABULOUS Reserved front row seat & gift bag. Mercedes-Benz Star Lounge access - 1 hour of complimentary beverages and canapés. Festival Hub access. All day show pass - Recieve 10% off if you buy tickets to all events on a given day.

 A-LIST ACCESS Reserved second or third row seat & gift bag. Festival Hub access. All day show pass - Recieve 10% off if you buy tickets to all events on a given day.

FASHION FIX General Admission seat (unreserved). Festival Hub access. All day show pass - Recieve 10% off if you buy tickets to all events on a given day.

BACKSTAGE TOUR Secure your exclusive Access All Area pass to take you behind the scenes to see a Fashion Runway show in the making. Mingle with models backstage, meet the hair and makeup teams, and see the collections before they hit the runway. Pre-show Backstage Tour pass and complimentary drink on arrival

NIKON RUNWAY PHOTOGRAPHY MASTERCLASS Learn how to shoot the runway like a pro with Nikon! Get all the expert tips & tricks from a professional fashion photographer in the Nikon Runway Photography Masterclass. With the ultimate press pass, you’ll have the best view in the house – as you join an army of photographers in the media riser.